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"A
man without a smiling face must not open a shop."
-
Chinese Proverb
The
impression made by a front-liner can develop or destroy any potential
business
Whether you're in sales or PR, a PA or senior secretary, on the
front desk, reception, switchboard or the recorded message voice,
your role is crucial to the organisation. The following list of
situations demand a dynamic image. SEM shows anyone how to present
and perform at his or her absolute best so that the impression formed
by the recipient - founded on 55% appearance and 38% voice - will
be lasting and favourable.
- SALES
PITCHES - because of their appropriateness clinch the deal
- PUBLIC
RELATIONS - that form friendships instantaneously
- TELEPHONE
TECHNIQUE- that encourages the listener to continue listening
- ANSWER-PHONE
MESSAGES- that are pleasing, articulate, coherent
- RECEPTION/FRONT
DESK - where each visitor feels they are the only visitor
- EXHIBITION
STANDS - when you smile at passers by, and greet warmly
- PERSONAL
ASSISTANTS/SENIOR SECRETARIES - who do not only act as a 'brick
wall' for their boss
- APPEARANCE
- that shows you've made an effort, so the client is impressed
- VOICE
- when sincerity of tone persuades the recipient to do business
with you
- PERSONAL
DYNAMICS - that display genuine enthusiasm; that make such a favourable
impression that anyone would always feel confident in you and,
ergo, your organisation
SEM
shows 'how'. SEM attends to and works with the front line confidentially,
personally, for their special needs. The front line - who have an
immediate effect on business - hardly ever get the opportunity to
learn essential and fundamental human aspects associated with voice
and appearance, vital to their everyday tasks. Organisations always
benefit greatly when the front line's manner is warm, genial,
stylish and inspiring. |
